Transparency

Upper and middle management (chiefs, executives, directors, and whatnot) often prefer to refer to themselves as leadership and have others do the same.  These individuals often chase buzzwords.  They do not always dig deeply enough to understand the concepts, systems, and processes they are choosing.  Wanting to "use Agile" is a common scenario.

One of the core competencies of teams that want to be agile in their product development is the ability to inspect and adapt.  In order to effectively improve, transparency needs to exist.  Transparency sounds great when the assumption it is that is serves the top-down.  When the reality of the need for transparency from the top is realized, then that excitement disappears.